L.M.X Point View

Over the past fewyears, local fabric has been undergoing a dramatic revival, with more and moreNigerians returning to their traditional roots and choosing Ankara fabric overthe other choices available to them. What is most exciting about the resurgenceof Ankara, is that it is not just the older generation who are choosing to golocal, the younger generation has also seen the beauty and variety that isavailable to them in Ankara and are adapting its use to suit their modernlifestyles.

To tap into thistrend, some manufacturers of Ankara fabric have decided to inject a sense ofthe “modern” into their fabric, using bright colours and eye-catching designsto appeal to both younger and older generation. Da Viva, one of the leadingbrands of “modern” Ankara, has a very large following which cuts across thegenerations.

Mrs AnastasiaUndie-Adie, the Manager of the latest Daviva shop located at Opebi Street, saidsince the shop opened, they have gained a wide range of customers of all ages.

The new Daviva shopon Opebi Road is indeed a testament to the fact that Ankara fabric has reallystepped into the modern age. The layout and design of the shop can befavourably compared to any shop on the high streets of London or Paris.Beautiful fabrics of all colours are creatively displayed on spot-lit shelvesof polished wood

Apart from ourfabrics, there are Ankara shirts for men and dresses, skirts and tops forladies.” Mrs Undie-Adie said, showing me some lovely dresses in vibrant Ankaraprint. These days there are lots of fun edgy designs you can make with theAnkara fabric, you can make it into the traditional iro and buba, a skirt and ablouse, a baby doll dress or a jumpsuit, all of which will turn out glamorouswith the right accessories.